About Us


Our Ethics

Here at ethel, we aim to provide our clients with the best suitable skincare products which are produced without any animal cruelty which makes it one of the few 100% vegan cosmetic brands. Our product ingredients are personally handpicked by the producers and are gathered from all over the world. Our goal is to only provide pure and noble to our growing family for a better future.

About Us

We have witnessed beauty losing its authentic meaning. After digging up local markets and manufacturers we concluded that there is no brand as noble as water – Transparent or defines clean beauty.

With one mission in heart, we chose “Ethel” as a medium to spread awareness about the strength of clean cosmetics made with ethics. With the help of an expert team, we formulated clean recipes for every product sourcing natural ingredients and scientific methods using no harmful chemicals, unnecessary additives or dye. We made sure that the products are 100% vegan, cruelty-free and FDA-approved. We believe that anything you use on your skin should be something that makes you happy, safe on your skin and confident.

Everyone should embrace authentic beauty and with this belief, we work tirelessly to curate safe, clean, and authentic products. 

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